Game Changing, a campaign commemorating the 50th anniversary of the ATP’s founding in 1972, was revealed by the ATP today. The ATP was established in 1972 during the US Open as a players’ organisation, and over the course of its 50-year, illustrious existence, it has undergone many changes.
The ATP Tour has developed into one of the most significant sports entertainment platforms in the world today, attracting hundreds of millions of viewers, a worldwide circuit that travels to more than 30 countries each season, and sportsmen that are legendary figures.
The ATP today unveiled “Game Changing,” a campaign commemorating 50 years of great moments, significant individuals, and game-changing aesthetic choices that helped create the sport that is recognized and adored by fans all over the globe.
The campaign takes a look back at the fundamentals and foundational elements of contemporary tennis, from the ATP’s humble beginnings in New York under a flight of stairs to the development of the Pepperstone ATP Rankings and the famous press conference that resulted in the establishment of the ATP Tour in 1990 in a parking garage.
“Game Changing” presents the vivid tale of a sport that continues to embrace the future as it charts a road via memorable moments, important individuals, new regulations, and circuit fates to OneVision, the ATP’s revolutionary strategy plan that repositions tennis for the next phase of growth.
A 12-part series of fresh editorial and social content titled “Game Changing” debuts this week and is presented under a brand-new distinctive visual identity. The show will look at a major subject every week, including games, rivalries, comebacks, fashion, innovation, settings, and a lot more.
Throughout the campaign, there will be more original content. ATP President Andrea Gaudenzi stated, “The sport has a long history and has never stopped evolving. This campaign honors that amazing history, the individuals who contributed to it, and the diversity of our international game.
It also important acknowledges the future. It is an honor to celebrate this significant turning point as we look to the future and continue to build on the ATP’s amazing 50-year journey.”
Former ATP World No. 1 Andy Murray continued: “The game has certainly evolved, in my opinion. Tennis is now in a decent position. That has been greatly influenced by the men who have dominated for 15 or 20 years.
We are able to play and travel all around the world. Both sponsors and supporters provide the circuit strong support. You can see the advances the events have made in terms of amenities, even as compared to the beginning of my career.
The circuit has made a lot of progress, and I hope it keeps going.” Stan Smith, a founding father of the ATP, “Amazing to see how the ATP has developed. We began with simply 100 gamers who want the freedom to play whenever and whenever they pleased, irrespective of their personal characteristics.
The ATP has advanced considerably. Seeing what has occurred is fantastic. Join us as we commemorate the ATP’s 50th anniversary on ATPTour.com and social media.